Rainy season is coming!

In Rainy season, most Indonesian households do not have dryers and rely on the sun to dry their clothes.  The rainy season does not help to dry the clothes fully that causes a damp smell on clothes.  Indonesians turn to fabric softener to solve their problems in the rainy season and use it due to its fragrance benefits more than its original softening intention.

Fabric softener in Indonesia…

  • Very competitive with three key players competing which are Molto, Downy and So Klin.
  • There are no distinctive claims and communications.  Most claims revolve around fragrance and innovations of what the product can do (anti-odor, long-lasting, refreshing).
  • The premium product lines compete in a luxurious and elegant image through the perfume content and sponsor luxurious fashion events.

Want to know more?

You can conduct quick market research through market research Professionals or grow your business with an independent talent Simply go to Proffhub.com, select market research Professionals and ask for a proposal.

Or contact at Business.Development@proffhub.com / Ph: +62 813-8088-8783 and ask for assistance to select Professionals who have been verified as top-notch!